Search Engine Optimization is a technique used by different search engines to rank the websites in search results. It is good to dive deeply to find the new trends in SEO 2020. Search Engine Optimization (SEO) is changing in no time and complex concept. Many factors are changing the basics of the SEO. However, it is not that hard to learn and understand the SEO.
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Keywords are backbone of the SEO. Keywords are the words that are used by the people to search something. Search engines rank websites on the bases of keywords that matches the. How will you know that what users are searching?
Think as a user, for example, you want to stay in hotel in London; you probably will search like that
Hotels in London
Places to stay in London
Accommodation in London
Make a list of related keywords and write down the keyword on your notepad.
Keyword is the one way to attract organic traffic in the search results. You have to make sure that your visitors are experiencing exactly what they are looking for and enjoying staying on the page. On page SEO is the next move in the SEO strategy. There are many free SEO tools and plugins available to do on page optimization.
You need to align your content with the search keywords. According to Google, use short, simple and descriptive URLs. Creating attractive Meta titles and description will enhance the page optimization. Use of standard headings and subheading is another useful technique in on page SEO.
People do not like slow loading websites. According to experts, 40 % of people leave site that takes longer than 3 seconds. Google bots access every page and post of the website. Make sure to include content that is accessible and readable by both Google and human. It is important to make your website mobile friendly.
After all efforts, it is time to see the performance of your website. Many tools can help you in that like Google analytics. You need to measure the volume of organic traffic, ranking, clicks and impressions to see the effectiveness of SEO strategy.
- SEO GURU